The Best Showrooms To Pull From: NYC Edition
You hear the word all the time but what exactly is a showroom? Put short, this is a place that holds different clothing lines in one space and made available to stylists to pull for their various projects. That could be anything from a red carpet appearance to a magazine photoshoot to a TV show and everything else in between.
I like to describe showrooms as a fashion library. You go to borrow a few items and bring them back in the condition they were given to you. If those items come up damaged, or worse, missing, you have to pay the price. But as long as you treat the clothes with respect and build a rapport with the publicists, you're good.
Now let's get to the info you really want to know. Yes, some showrooms charge you a pull fee, but a majority of them don't. You might be wondering how these companies can survive by not charging you. Well as the saying goes, there's no such thing as a free lunch. The designers pay a fee to keep their clothes in the showrooms and the showrooms let you borrow in exchange for publicity/press for the brands.Here are 5 New York showrooms you can reach out to for your next project, like today.
PS. Check out our top 5 LA showrooms here
**Each listing contains photos of actual items at each showroom.
1. Karla Otto
What To Expect: High-End luxury at it’s finest. A highly curated selection of over 70 of the biggest luxury and avant-garde brands including Céline, Dior, and Givenchy, just to name a few. This showroom is world renowned,with offices in 8 fashion cities: Milan, Paris, London, New York, Los Angeles, Hong Kong, Beijing and Shanghai and is high on the list for celebrity clientele.
IG: @karlaotto
Where to find them: 545 West 25th Street * New York, NY 10001 * (212) 255-8588
2. The Confessional Showroom
What To Expect: The hottest on-trend designs from a selection of contemporary brands. If your editorial music video, or celebrity client is looking for unique, statement pieces, this is your spot!
IG: @the_confessional_showroom_nyc
Where to find them: 109 West 38 Street * New York, NY, 10018
3. AM: PR
What To Expect: Your go-to place for trendy, yet sophisticated mix of womenswear and accessories galore.
IG: @amprnewyork
Where to find them: 80 Varick Street Suite 4C * New York, NY 10013 * (310) 801-5814
4. Grayscale PR
What To Expect: All things jewelry! We can’t forget the proverbial cherry on top of a fabulous look and this showroom has got you covered whether you’re looking for delicate and dainty or bold statement jewels.
IG: @grayscale_pr
Where to find them: 210 Eleventh Avenue * Suite 601 New York, NY 10001 * (212) 337-9839
5. People’s Revolution
IG: @peoplesrevteam
What To Expect: If you were as obsessed with America’s Next Top Model as we are then you’re familiar with Kelly Cutrone. This nonsense publicist and media maven has curation of some of the coolest pieces on the planet. No seriously, if you’re looking for cutting-edge styles that will turn heads then this is the place to be!
Where to find them: 62 Grand Street, 3rd Floor * New York, NY 10013 * (212) 274-0400
Heads up! It’s important to note that showrooms are not like a store, you can't just walk in and ask to borrow their designer items. You must have an appointment approved by the showroom manager, so they know exactly what you're looking for and whether or not they carry it.
This saves both parties time. Imagine walking into a showroom looking for dope streetwear and all they carry are sparkly princess dresses. Yeah, exactly.
That's why I compiled a list featuring New York's BEST showrooms and I'm sharing it with you because I remember how hard it was finding places to pull when I first started!
FASHION MENTOR'S BLACK BOOK OF CONTACTS
Each listing contains direct contact information of who to reach out to, links to their websites and IG, address, phone number and a description of what you can expect to find at each place.
Once you narrow down your list and are ready to reach out, check out our post on how to write a pull request here. So what are you doing still reading this? Grab your copy, get to werk and make me proud!